Success is not an accident, it happens on purpose.

As some agents are experiencing, today’s market can be a little challenging. Some buyers want to continue making low ball offers on properties until they can steal one. In some areas, there isn’t enough inventory to choose from for our buyers which leaves them many times, in competitive situations with multiple offers and they still want make low offers. There are some sellers who are not realistic when it comes to price or condition thinking someone will buy it regardless of what you tell them – not every house will sell. Be careful not to get yourself into either of these situations as all they will be doing is stealing your time!

The question is what are you going to do about it? In today’s market it is critical for you to be the professional in the transaction. Yes, the consumer has great access to a lot of information through the internet, by asking questions of relatives, friends, coworkers, reading articles in papers, but you are in the “trenches”. Nothing speaks to experience in our current environment. Now more than ever it is critical to communicate your value to your clients. Otherwise, they will seek other places to get their information or worse yet, another agent. The solution is you’ve got to get out and just do it. Preview properties – it is the number one way to learn the market. Research, speak with more people who are experts in our industry, attend mastermind sessions – in a word – learn! Seek out others willing to share their knowledge with you and you with them. Know trends and which ones to follow and how they affect the market. Know days on the market, average list to sales prices In areas you are working in, number of competing properties in the areas you are working in – in a nutshell, work. How do you do this? Research the MLS, attend seminars, network with industry leaders, read publications, newsletters, highly rated internet sites, books, and see houses – lots of houses.

Here is the multi-million dollar question, are you passionate about what you do? Are you up early, ready to take on the day? Are you ready to get new information about the market? Are you keeping an open mind about our market and what others are saying about it? Do you have a “professional” opinion on the market that can be substantiated by facts, numbers, and statistics? Are you just here for the ride hoping someone will call or are you being proactive and making it happen? Have you determined your passion in the business and how to pursue it to make you successful? Do you love what you are doing? If not, why are you doing it? As Gatorade asks, “Is it in you? “ If not, why are you in this business? If you are not furthering your career by striving to know and learn more to give yourself a competitive advantage over others in the business, why are you keeping your license active? What is your purpose?

You have a choice – make it happen – have the passion – be on purpose - be a success – just DO IT! Get it? Got it? Good!