Saturday, February 21, 2009

Appreciation

This is an area that agents often overlook in their daily schedule. Areas for appreciation in our business lives include, where we are located, the job market and unemployment rates, our client base, the opportunities for success, the office environment and in the end, the real estate market.
As we all know, this is one of the most sought after areas for businesses to relocate. As an example, Hilton Hotels is moving its headquarters to Mclean. We have a highly educated population base, we have the most counties in the top 20 counties in the country for average salaries, we have the allure of Washington DC and all of its culture and history, the mountains and ocean are close by and we have a diverse population. We should appreciate the area in which we live and help educate others on the benefits.

Northern Virginia created a net of 12,000 jobs last year. When listening to the news, you hear how unemployment is on the rise nationally – we are lucky to have created jobs locally. Additionally, our unemployment rate is half of what the rest of the country is experiencing. We have a base of over 300,000 government employees whom are never going to go on strike, won’t get laid off, get raises every year and need a place to live after work. The base of government employment has spurred so many other opportunities in the support and service industries to aid the government and military in their agendas as well. This is definitely something to appreciate and spread the word about when speaking with others.
The population of Northern Virginia is in excess of 1 million people. This affords us the opportunity to build a great database of clients. We have the ability to participate in Chambers, Rotary Clubs, Kiwanis clubs, Masons and similar community service organizations. There are churches of all denominations, car clubs, adult sport groups, alumni associations as well as countless volunteer opportunities. There is availability to help in youth coaching, participate in PTA’s and other school and children’s activities to build your database. It is time to participate and appreciate what is available to us.

There are so many businesses in our area – I can’t even venture a guess at how many. This opens us up to building relationships and to help build a referral base for our business. There are joint marketing opportunities, referral directories to create for your clients, the ability to educate their employees on home buying and selling, and so much more. Develop a game plan to take advantage of the business base in our area to build your sphere.

We believe we have created a unique office to help you succeed by providing you with a positive, upbeat office environment, extensive and relevant training schedule to educate you on today’s market, send you inspirational emails to keep you focused on success, and provide you with lead generation opportunities. Our agent advisory board allows you to voice your concerns to management confidentially through a fellow agent. And we offer quality support systems and staff to help you build a successful real estate business. Our leadership team is dedicated to your success – appreciate that we are here for you and take advantage of what we offer you.

We also need to appreciate the fact that we have one of the best real estate markets in the country. Houses are selling. There are opportunities for
first time buyers, move up buyers, and investors with locations to serve their lifestyles. There are different house styles to accommodate their taste. We also boast various price points to accommodate their budgets. Plus with the stimulus package and great rates we have even more opportunities for success.

Take the time to appreciate all that you have and take advantage of what is available to you! Get it? Got it? Good!