Responsibilities and results

Responsibility and Results

As we have experienced, heard and read – houses are selling. It is time for agents to stop making excuses and start taking responsibility for their thoughts, actions, activities, and in the end, their results. If anyone ever said the road to success was easy, they were wrong. It is a winding road, not a straight one and it is always under construction so be prepared to make turns, go over bumps and navigate your way around potholes to find your way to success.

As we have experienced – a positive, upbeat attitude gives you energy and enthusiasm to tackle challenges. When you have passion about what you do – it is reflective of your attitude. If you aren’t passionate about the real estate profession, perhaps it isn’t the right career for you. The key element here is you. You are responsible for how you think, act and what you are doing for a living. Ignite the fire inside of you – have a can do, problem solving attitude and generate a personality that attracts others and you will be on your way to success! If every phone call is an interruption, if your conversations are a hassle, if you have no time for training, if, if, if – it’s time to move on to something else. Get busy being excited – you are responsible for your attitude and how you respond to situations. Be optimistic, solution oriented and upbeat - just do it!

It is your responsibility to look at the housing market, see where there are challenges and develop solutions to help others and you will, in turn, become successful. Become the expert. Learn all you can about the market, your business, and your competition but most importantly, learn about your clients. The best way to learn about the market is to immerse yourself in it – read (books, magazines, publications, etc.), preview properties – new and existing, speak with industry experts (lenders, title companies, new home sales reps., & other Realtors), hold open houses and ask visitors what they are “seeing out there” – basically work. Know what is going to affect our industry – new loan programs, the stimulus package, proposed legislative changes, anything you can to give yourself an edge. Educate yourself on your competition to learn their strengths and weaknesses. What is their value proposition? How is it different from yours? What can you emulate in their practices that could be beneficial to you? Where are their deficiencies and how can you expose them – in a manner that reflects positively on you - when you go head to head with them? And perhaps, most importantly, know and understand your clients. Determine what, why, where, and when they have a need or want and how you can help them with their circumstances. It is your responsibility to take action – no one can help you in these areas but you.

Accomplishing the right activities = performance. Poor activities = poor performance = limited success. Diligent, focus, intentional activities = extreme success. You are responsible for the activities you do on a daily basis. Are you busy for the sake of being busy or are your activities driven to produce results. Determine what activities you need to do on a consistent basis to achieve your goals and get down the road of success. Rehearsing your presentations to improve upon them is one activity that many agents lack in our business. When you are prepared for presentations your performance is more polished, professional and produces better results – practice your presentations. Set a personal business standard of activities that includes writing personal notes, visiting with clients, calling your sphere, expanding your database, previewing houses, and setting appointments on a daily, weekly and monthly basis. Put these activities in your calendar and stick with them to achieve results. Be responsible for you activities and in turn, your success.

By taking responsibility for yourself, your attitude, your actions, and your activities, you will produce results that will result in your success. You control your destiny, start working it today! Get it? Got it? Good!

Now, go sell something!