When the going gets tough, the tough need to get good.

The pessimism in the market can be overwhelming at times and for some, it is an easy theory to buy into. As we know, when something is easy it isn’t always the right choice or alternative. We must be selective in many areas of our life as result of all we hear and read.

Be selective in what you believe. People are buying and selling houses in our market – get creative, get in front of people, and get sales. Be selective in what you read, listen to on the radio, and watch on TV – it’s been said before and will be said again, negativity sells. Be selective with your acquaintances – hang around with positive, upbeat, results oriented, successful people. Avoid negative, pessimistic, followers. Find a leader who inspires and motivates you to get you through the tough times or become one yourself! Be selective in your activities – learn, train, teach, network, read (good stuff), and have a servant mentality to help others achieve their goals. Be selective in who is in your client base. People tend to know people similar to them – define your ideal client and go out and find as many as you can. Be selective in your actions – have a selfless service mentality, exercise courage in tough times and have the commitment necessary to get the job done well. Be selective in your thoughts – be positive in how you respond to situations that arise in your daily routine. You have a choice in every situation to optimistic or pessimistic – the right selection is to be positive.

Determine what sets you apart from your competition, add value to everyone you encounter, get engaged, become focused, be dynamic, be exceptional, and become an asset to all those you meet and you will continue to be a success or become one by default!